A Winning Combination: Why Haier Biomedical Chose Williams Medical as a Channel Partner

A Winning Combination: Why Haier Biomedical Chose Williams Medical as a Channel Partner

When it comes to vaccine and medicine storage, the quality of the refrigerator is only part of the solution.

Healthcare providers also need knowledgeable advice, dependable delivery, responsive customer support and access to ongoing servicing and monitoring. That is why Haier Biomedical chose Williams Medical Supplies as a channel partner for its pharmacy refrigeration range.

Together, we combine advanced medical refrigeration from a business with world-leading refrigeration heritage with one of the most established and trusted suppliers to UK primary care.

Trusted refrigeration. Trusted healthcare support.

Williams Medical has supported UK healthcare professionals since 1986 and has grown to become a leading supplier of medical products and services to general practice.

Its reputation has been built through reliability, personal service and a strong understanding of the everyday pressures faced by GP practices, clinics and healthcare organisations. Williams supports thousands of practices and provides access to medical equipment, pharmaceuticals, disposables and services through a nationwide team.

That trust is reflected in its customer feedback. As of July 2026, Williams Medical has an Excellent Trustpilot rating of 4.7, based on more than 2,300 reviews, with 83% of reviewers awarding the company five stars.

For Haier Biomedical, that combination of market experience, customer relationships and service capability made Williams a natural partner.

Why Haier Biomedical refrigeration?

Haier Biomedical is part of Haier Group, named the world’s No.1 refrigerator brand for 17 consecutive years, according to Euromonitor International’s 2025 data. This heritage of refrigeration expertise helps underpin the technology, innovation and reliability behind Haier Biomedical’s specialist medical refrigeration range.

A pharmacy refrigerator is not simply a cold cupboard. It protects vaccines and medicines, supports regulatory compliance and helps clinical teams run vaccination programmes efficiently.

Haier Biomedical refrigerators are purpose-built for healthcare environments, with models available for GP practices, pharmacies, hospitals, clinics and larger corporate healthcare facilities.

The range includes:

• Precise temperature control for the safe storage of vaccines and medicines between 2°C and 8°C

• Audit-ready capability with USB data downloads

• Active Stability Cooling to help maintain stable temperatures and protect vaccines and other temperature-sensitive medicines

• Multiple alarms for temperature changes, power failures, open doors and sensor errors

• Quiet, energy-efficient operation

• Compact on- or under-counter models and larger freestanding units

• Glass- and solid-door options to suit different clinical environments

The range has been developed around the practical demands of healthcare teams: protecting stock, simplifying temperature management and making everyday refrigerator use easier.

Haier Biomedical’s broader pharmacy refrigeration portfolio includes compact under-counter units, high-capacity refrigerators, advanced touchscreen models and connected stock-management solutions.

More than a refrigerator supplier

Williams Medical brings more to the partnership than nationwide product availability.

Its experienced account managers and customer-service teams understand the needs of primary care, while its Medical Services division provides ongoing support including medical-fridge servicing, calibration and compliance-related services.

Williams Medical has provided healthcare services for more than 20 years, with manufacturer-accredited technicians supporting practices across the UK.

This means customers can access a more complete solution:

• Professional refrigeration
  Purpose-built Haier Biomedical equipment designed to protect temperature-sensitive medicines and vaccines.

• Expert advice
  Support in selecting the right size, configuration and monitoring approach for each location.

• Nationwide service support
  Access to ongoing refrigerator servicing, maintenance and technical assistance.

• Connected monitoring options
  Remote temperature monitoring can provide real-time visibility, automated alerts and secure historical records across individual refrigerators, multiple departments or larger healthcare estates.

• Supporting customers from audit to aftercare

The partnership is particularly valuable for organisations operating multiple practices, clinics or healthcare sites.

Rather than approaching refrigeration as an isolated equipment purchase, Williams Medical and Haier Biomedical can help customers review their existing arrangements, identify risks and plan for future requirements.

A refrigeration and vaccine-storage review may consider:

• The age and condition of existing refrigerators

• Available storage capacity ahead of seasonal vaccine deliveries

• Temperature-recording and alarm arrangements

• Servicing and calibration history

• Equipment standardisation across multiple sites

• Contingency plans for refrigerator or power failure

• Opportunities to reduce energy consumption and operating costs

This creates a clearer view of what is working, where risks may exist and where equipment, monitoring or service improvements could strengthen the cold chain.

A partnership built around confidence

Haier Biomedical provides advanced refrigeration technology backed by Haier Group’s global refrigeration heritage. Williams Medical provides trusted relationships, healthcare expertise and nationwide customer support.

Together, we are helping GP practices, clinics and corporate healthcare providers protect valuable vaccine and medicine stocks, simplify compliance and prepare confidently for seasonal vaccination demand.

It is a winning combination: advanced refrigeration from Haier Biomedical, delivered and supported by a supplier UK healthcare professionals have trusted for nearly 40 years.